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With their current operating model? I'm not sure exactly how far they can go. Mario will only continue to bring Mario fans. The problem is that they aren't making new fans who already own another console.

With their home consoles, they really need to mimic what they've done with the 3DS. They need new IP that offer something beyond platforming and cartoon graphics. Variety is the spice of life. It's time to partner with more third-party developers or create/acquire more diverse internal groups. Bayonetta 2 and X are a start.

Yes, the 3DS has been around longer, but it offers so many different experiences that pretty much everyone can find something they like. The contrast with the Wii U is brutal.