i think sony have been rather clever by using channel 4, its popular with teenagers and young adults especially in the afternoon with shows like hollyoaks, its the fact they use the 4 symbol to advertise the channel now there using the PS4 as well, it's a smart idea that should pay off so channel 4 with all its channels including film4 and 4 on demand will feature the PS4 its mass advertising, smart advertising, it should boost sales even more.
Current PC build:
Asus Z97I-Plus, i5 4790K @ 4.6ghz, EVGA GTX 980 ACX 2.0 1377/1853/124%, Corsair Vengence Pro 2400mhz 2x 8192mb, Corsair RM850, Corsair H80i, 120GB OCZ Vertex 3 SSD, 750GB Seagate Momentus XT SSHD, 320GB Weston Digital HDD, Corsair 230T, Corsair K50 Raptor, HP XQ500AA mouse, Windows 10 Pro 64bit. iiyama Pro Lite G2773HS 120Hz 1Ms G2G gaming monitor.
