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A couple of years ago I paid $180 for my 32Gb of Ram.
Today it's $540 for the same kits.

DDR3 will continue to get more expensive as production continues to decline. - Where-as the demand won't decline at the same rate.
We saw the same thing occur with EDO Ram, SD Ram, DDR Ram and DDR2 Ram, granted when DDR3 was cheap it was the cheapest point PC ram ever hit as production exceeded demand greatly.

Sony's GDDR5 will have the advantage of scales of economies as time goes on as nVidia and AMD are yet to use the memory technology exclusively in the GPU's that move the most volume. (I.E. The lowest-end parts.)
Not to mention the rumour mill buzzing about AMD using the technology in it's APU's.
The high-end parts that use higher density chips will move over to GDDR6 or Stacked memories in the next year or two so Sony should have more higher density chips at it's disposal to bargain lower prices with. - Last thing manufacturers want is Ram sitting in a factory somewhere.




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