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That's a question none of us can likely answer.

Looking at the profit/loss ration for a division--and this is true of Microsoft, as well--is so simplistic as to be nearly childish.

How much brand loyalty has translated into other products sold? How much has Sony earned from Blu-Ray? How big of a boost has the PS3 been to their media services? How much have they made from media partnerships?

You can't separate different aspects of a business and expect anything close to a real-world result. It just doesn't work that way.