The multiplat idea certainly has some merit - of the 7m sales of FFXIII, 2m were on X360. Now of course you could argue that PS3 exclusivity would have meant that that version sold more, but even still I think the extra sales were worth the cost of the extra dev time and the port. Admittedly however FFXIII-2 sold less than 1m on X360 compared to 2.4m on PS3, but I think for some games this is a viable option (although they may not need to bother if PS4 dominates in the west this gen).
All figures from here on Vgchartz







