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naruball said:
For me it was Tekken 6 going multiplat. Tekken 3 was key title in playstation history, so was 5 on the ps2 (and dark resurrection on the psp). That and Final Fantasy XIII were totally unexpected announcements. I still remember going to stores and hearing people saying that there is no longer a reason to buy a ps3 as every game is going multiplat. At that point I thought ps brand was over (as in its identity was gone for good).

turns out the entire industry flipped this gen though and most of those Japanese developed PS exclusives now have a minor push when selling a console. But I can totally see why people were flipping out over it early in the gen