For me it was Tekken 6 going multiplat. Tekken 3 was key title in playstation history, so was 5 on the ps2 (and dark resurrection on the psp). That and Final Fantasy XIII were totally unexpected announcements. I still remember going to stores and hearing people saying that there is no longer a reason to buy a ps3 as every game is going multiplat. At that point I thought ps brand was over (as in its identity was gone for good).








