ferret1094 on 07 March 2008
| GlingGling said: As for a trade in program... why in the HELL would Sony want all those old PS2s back? How could they possibly utilize them for a profit of even $50? (as the minimum proposed discount) A trade in program makes little sense. |
It's not that they'd want the ps2s back, it's that they want those PS2 users to get PS3s. If they give a $50 discount for trade-in it's basically the equivalent of a free game. After that they've got that customer for the generation. They're going to buy more games and peripherals - all profit for Sony and well worth the initial $50 hit. A trade-in program very definitely makes sense.
