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If the average gaming customer walks into a store and sees a $500 Xbox One next to a $550 PS4/Vita bundle...

For $50 more you get a separate gaming handheld that can be played away from the house, or used to stream your PS4 games. Both devices will give you PS plus games for the price of one membership.

Keep in mind, it is still an optional bundle, that'll sell better sooner rather than later while PS4s are scarce.

I can see it selling pretty well, increasing the number of Vitas in circulation, while promoting remote play.