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Kasz216 said:
Knew it'd happen. Company's would be stupid to not cash in on this kind of feel good publicity.

I'm surprised by this sort of cynicism.  The guys at Bungie are very start-up minded and probably did this out of a general sense of goodwill, not publicity-mongering.  The principals at Bungie are all wealthy after the MS buyout, and the company as a whole has quite a bit of cash in the coffers.

In other words, they really had no need to do a publicity play.