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It's financially viable to advertise the PS2 as such sure, but it's not an ad campaign that would work. The average consumer may not be the most informed person ever, but the PS2 lacks the future software library to maintain strong sales after this year. Heck, current PS2 software sales are downright awful, which implies that most PS2s being purchased now are either replacements or budget gamers who won't buy anything but used software.