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I mean would it be financially viable to advertise heavily for two systems at one time? What if Sony brought back lots of serious PS2 advertising, or better yet, in conjunction with PS3 and PSP like the MLB 08 The Show commecials that advertise the PS family. I think the PS2 could really cause a rupture between people who go Wii or PS3 lite, aka PS2. Advertise it like it's next gen. Can this be done?