The best way to target those ps2 owners is to bring them the games they fell in love with.
For the first year of the ps3, it's software line-up was riddled with unproven new IP's--Lair, Heavenly Sword, Resistance, Motorstorm, NGS (ps fanbase), Uncharted, etc. Almost every big, hyped game was unproven.
This year, it's the exact opposite. PS2 fans are getting ps2 franchises they know and love: GTAIV, MGS4, SOCOM, FFXIII (probably 09'), Gran Turismo, God of War 3 (probably 09'), Tekken 6, etc.
The majorly hyped titles for 08' are aimed not just at hardcore gamers, but ALSO ps2 gamers, unlike the games from last year.
Couple all that with a price drop AND blu-ray's victory--and the ps3 is quite a bit more appealing this year than last year.
PSN ID: Sorrow880
Gamertag: Sorrow80
Wii #: 8132 1076 3416 7450
