I said this earlier but Sony's projection of 3 million by the end of the calendar year is looking very very conservative. Between this week, NA week 2 and the European launch it's probably going to be somewhere in the area of 2.2-2.5 million with December still to come. Maybe this is one of those things where they give intentionally low-ball predictions to surprise stock holders. They were doing the same thing with the PS2 pretty consistently from 2009-2012 IIRC.