From wikipedia.
The history of Polygon can trace back to early 2011, when Christopher Grant, then the editor-in-chief of AOL gaming blog Joystiq, was approached by Vox CEO Jim Bankoff, himself a former AOL executive. Bankoff offered to focus on online journalism with the launch of a new gaming website. This offer was rejected; Grant, in an interview with Forbes, later commented, "We're just going to ride it out with whatever publisher we're with now until they go out of business, and then we'll flip burgers."[2] However, Vox would launch The Verge in November that year; it features a new and visually-attractive design[citation needed], and contains documentary-line review videos. These attributes, along with endorsements of sponsors like Microsoft and BMW, led Grant to reconsider Bankoff's offer.[2]
Source: http://en.wikipedia.org/wiki/Polygon_%28website%29