Sony’s PlayStation 4 Costs $381 to Build

[vkaraujo]

Pemalite said:

Lafiel said:

Pemalite said:

Lafiel said:

if this analysis is true they don't make a profit per unit, as this is just the parts/assembly costs - you have to add retailer cut, transport costs, marketing costs and R&D costs per unit (and whatever costs I didn't think of) to that

They *could* be making a profit if you account for the world-wide average selling price, which is going to be higher than the $399.

Assembly costs wouldn't be that large, it's china after all.
And AMD did most of the R&D anyway, thanks to the PC, it's not like they sunk 100's of millions into any singular chip.

I doubt that, as in europe even sales tax/vat of ~20% (depends on the country) is included in the 400€.

It's a good thing the British pound is worth 60% more than the USD, isn't it?
That's right. If you converted the 400 pounds to USD it would be $640, give or take.

The Euro is 35% higher, peaks sometimes around 40-50%.

The Australian dollar however is 6% lower in value against the USD, yet sony charges an extra 37% more, our taxes aren't that obscene, other countries it's even more insane.

Tell me about it.

PS4 is USD 1800 here in Brazil, about 4,5 times higher. There is a lot of tax here, but not that much.

Nintendo managed to bring WiiU (also imported) for USD 800, 2,6 times higher. Which is around how much things get after taxes + retail.