Phil Spencer "Too many game announcements for next E3, needs spacing out"

[ice]

S.T.A.G.E. said:

iceland said:

Aerys said:
He doesnt lie, they said it this month , they are going to pay a lot to buy games this generation, they love to do that and they dont see the problem.

And what exactly is the problem?

A lack of brand awareness. Lack of franchise certainty. Zero creativity as a branch.

Okay, but they've also opened new studios. If they were solely buying up games I'd understand where you are coming from but that's not the case.