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This is what it means to me.

When I watched PS4 video reviews on IGN they all had XBO preroll ads.
When I watched XBO and 3DS video reviews on IGN they all had PS4 preroll ads.

IGN makes $$ through ads. Game companies use ads or site sponsorships to sell games/systems.

Looking at the review scores for both the XBO and PS4, since none of them are that high, I don't think either company has money hatted the reviewers.