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Just bought a 360 (the 4GB+Kinect bundle). Unfortunately what I have is NTSC-J so I'm obligated to do some extra research before buying games. I have some questions regarding region locking on Xbox 360.

- Does it apply to digital content? When browsing XBL marketplace, I notice that some games don't have a "Buy" option. I guess it depends on my console/region?

- Is it safe to assume that if there is a "Buy" option, it will run on my console?

- What's this I read about GOLD membership being region free? Does that mean if I subscribe to GOLD all this worrying about region locked games will go away?

For physical media, it's easy enough for me to understand, as I had a PS1 and PS2.