bdbdbd said:
And that's why people get so irritated. You see Sony does unbelievably bad PR. Usually when you're supposed to do PR, you're supposed to say that competition has done good and they have some good games in their lineup, but we just have better. And we see the trend changing because of X and Y, and we are very positive considering the future. These kind of statements cause even uncertainity for shareholders, since you give an impression that you don't know what you are doing and has the company understood what they have done wrong so far. Edit: Forgot to add, that when you're going to mock the competition, you're supposed to take a stab, instead of outing outright lies. And instead of saying they are good, but we are better, Sonys PR usually says we suck hard, but they suck even harder. |
Regardless, there's no reason to get irritated because a PR is going by PR 101. PR is supposed to avoid praising the competition at all. Sure, they can't exchange a few nasty words, but a PR doesn't serve a purpose if he praises the competition. It's common sense.
zeitgeistmovie.com








