Yeah the flat import duty was introduced in 1993 with the EU making it much simpler for non EU countries. I think the Euro has probably been a bigger benefit for multinationals though. Especially as it's held a very stable value. Previously costs were ridiculous in some smaller EU countries because companies had to factor in potential fluctuations.
So for the 32/64 bit era, all the companies would have benefited from that. Sony definitely had much better European distribution channels though.








