Sony: We Will Conquer All

[Sullla]

If I were a Sony fan, I would be extremely concerned about this quote, that no one else has mentioned yet:

It is clearly an article of faith at Sony that the PS2 hordes are just waiting for the right moment to assert their dedication to The Brand, and join the party. “The PlayStation fan continues to be loyal to the PlayStation brand. We see huge overlap on PS3 ownership and PSP ownership and PS2 ownership. So we continue to put in the bank millions of PS2 owners who are ripe for upgrading to PS3 at the right point in time.

It looks like the Sony heads are still naively assuming that PS2 owners all want to upgrade to PS3s, and will do so in the near future. That's the sort of thing I expect to hear from an Internet fanboy, not the PR director of a major corporation. They still just don't "get it", which is really the only way I can put it. If I were in that position, I'd be working aggressively to maintain or win back the loyalty of PS2 gamers, especially the casual ones who never bought more than a yearly Madden/FIFA or Grand Theft Auto. The arrogant attitude that says "[we] put in the bank millions of PS2 owners" is the very reason why the PS3 has struggled so much to this point.