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I think there's 3 ways of looking at it.

First, as someone mentioned, it's really hard to objectively measure or even describe "fun".

Second, because of the insistent cries on "objectivity" and "non-bias" for reviews, reviews have focused on comparing one game's numbers to another's and then outputting their own number for a score.

Third, games these days have become undifferentiated and are just starting to converge into this mushy regenerating health shooter genre. So it's pretty hard to really differentiate one game from another in terms of fun and easier to compare them across each other based on technical specs.