MS gave me Killer Instinct for free, so check your e-mail Xbox fans.

[Nem]

TheSting said:

Nem said:

 

That is definitly it aswell. Theres more than one objective on these things. Another one is to build a relationship with the customer, you, in order to keep you buying their products.

The logic is that a lifetime customer is worth alot of revenue. Giving you something for free is peanuts compared to the money they expect to make from you. Of course, this is all in theory. In practice its a bit harder to implement.

Doesn't everyone already know this though? Every company does this.

I think you'd be surprised. And not every company does this, or goes around it in a different way. Depends on their business and their strategy. Its usually a good idea to do so though.