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theprof00 said:

"My way or the highway" should not be the argument here.

And it isn't "kind of like paying for a game that has XBL features"

Paying for a game that has xbl features only requires 2 purchases: 1.game 2.xbl

This is paying for a game that has xbl features that is roped off into another paywall. 3 purchases. 1.game 2.xbl 3.fitness  

 

Secondly, my other question was asking what should a developer do who wants to make a fitness game? Does their game just appear on xbfitness or what?

Choice A:  Buy Some of these apps to have the XBL Feautures.  It is pretty much what Makes XBox Fitness and not just Insanity etc

Choice B: Buy the DVD's and dont use XBL/(Which you ignored in the first comment)

Either one works on XBO.  As I said before, XB Fitness revolves around XBL(And of course Kinect).  If not then they are just the same workouts you can buy at this very moment.