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It didn´t !

It may have won gamers´ goodwill, but it didn´t win by any normal standard

You can look at the term "winning a generation" from two different perspectives: Market share and profits.

The PS3 was a financial flop for Sony and the PS3 lost the dominative marketshare the predecessors enjoyed.

It is a great console, but no sane person would call that "winning"!