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No one won, they all came away with some large problems. Sony and MS are left battling for the same customers who seem completely split halving the profits each company could make. Nintendo are left struggling to find there audience again with WiiU because they relied a lot on a casual market who either a)isnt ready to move to new consoles or b)wont move to new consoles.

Overall though they kinda all won, i mean just look at the growth in the gaming market in the 7th gen