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Well, with that logic, so the WiiU should cost about US$40, since is a hardware with no more than 10% the power of the all might PS4.

Too bad this is not how things works. There are tons of overpriced or unaligned hardware out there. From iPhones to nVidea video cards.

This is a new age, when hardware is one of the least things that realy go into the price. You have to considerer the services and the ecosystem. If a CoD Ghost matchs is twice faster to iniciate on the Xbox One, the resolution is pointless.