Nintendo: We have failed to establish Wii U as a “worthy” Wii successor

[joora]

johnlucas said:

joora said:
Do a redesign, Name it somewhat differently and shower it with games. Even today, seeing the releases for end of 2013/Q1 2014 it is difficult to dismiss the console.

And stop naming games with the suffix "U". Consumers can't even decode that the Wii U is a different console. It would be better to call them something like "WiiFit 2 HD" or something (WiiFit 2 ULTRA)

The name Wii U is fine.

Nothing needs to change but time.
The turnaround is already in progress but once the debuts of the PlayStation 4 & XBox One arrive, THAT is when you will see Wii U shine.

2014 will blow people's minds on how Nintendo won over the public with Wii U.
Wii U will run the 8th generation & finish what Wii started.

The branding is fine.
The name falls right in line with the 2nd half of The Revolution.
John Lucas

Then why was the name (and the whole branding strategy) being called out as a factor of confusion:

http://www.forbes.com/sites/benzingainsights/2011/06/08/did-nintendo-just-screw-up-the-launch-of-wii-u/

http://www.gamepolitics.com/2013/10/15/analyst-wii-u-still-suffering-consumers-confusion#.UnUcE_msiG4

Infact, the opinion of the console makers CEO is the same:

http://www.polygon.com/2013/4/25/4264750/iwata-thinks-some-didnt-buy-wii-u-because-they-thought-it-was-a-wii

And the company's branches also think the same:

http://nintendoeverything.com/nintendo-france-lowering-wii-u-price-wont-be-effective-without-games-avoiding-confusion-with-wii-and-wii-mini-more/

 

 

Due to it's popularity within the mainstream market, there were boatloads of Wii console clones and accessories, using similar names

http://www.engadget.com/2007/10/22/keepin-it-real-fake-part-xcii-accessories-for-the-nintendo-wu/