As omgwtfbbq stated, anyone who paid close attention to the rootkit situation was absolutely infuriated by Sony's actions.
It was bad enough that they illegally installed software on peoples' computers. It was even worse that the software was exploitable and opened your computer to attack.
But the WORST part was Sony's attitude after they were found out. Read some of their comments and the shit they said about their rootkit and I have a hard time believing that you would ever "like" Sony after that point. They basically took a "oh well, stop stealing our stuff and we won't f*** up your computer" approach to the rootkit. I was so pissed that I came awfully close to boycotting them for a long time (I've never boycotted a company in my life, even MS during their anti-trust heyday).
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