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Jazz2K said:
Sega did the same back then with the Dreamcast. I don't really see the point of doing so.


Its a completely different time these days..... COD/BF/AC didnt even exist in the Dreamcast days.

 

Now they bring millions of gamers into stores, all within a couple weeks of one another. And all of those gamers will be seeing PS4 products on shelves. Massive exposure for Sony, wheather they did it on purpose or not.