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endimion said:
LOL I LUVVVVV how people know all about PR and think it is mostly wind to hide the truth.... people live in fear of being fooled and think everybody with power is out to get them or lie to them... (like union workers think corporate is out to get them and rape them)... I guess it's human nature... For being in the communication/advertising/PR field for more than a decade whether as a student or a professional, this is vastly false, but hey who am I kidding I ain't CumBOAT nobody will believe me and in all honesty that fear of the masses works in our favor most of the time, it is easier to harness...

I can't remember anyone here claiming that PR is about "hiding the truth". As you must know if you work in that field, PR is one form of propaganda, and propaganda is about influencing/manipulating attitudes/opinions in a certain direction - usually by communicating only certain aspects of "the truth". So it's not about hiding the truth, it's about trying to focus people's attention to only certain parts of the truth. Which is exactly what Penello is doing here.

BTW, I must say I'm a bit surprised that you work in that field. I never thought you don't come across as a professional PR guy.