S.Peelman on 28 October 2013
Easily Mario.
Everybody and their mother knows who Mario is or at least recognizes him. Even in underdeveloped regions of the world, even to people who never even seen a video-game. He's for all ages and up there with Mickey Mouse as the most recognizable figure in popular culture. Pikachu's big for sure, but his fame doesn't go far beyond the young gaming audiences.
