Microsoft's Gamble With Xbox Business is Finally Paying Off (article)

[Words Of Wisdom]

sharky said:

Grabbing 'Wallet Share'

Microsoft focuses on "wallet share" when evaluating its place in the video game market, says Jeff Bell, corporate vice president of global marketing for Microsoft's interactive entertainment business.

"We're very proud that our share of wallet is disproportionately larger than either of our two competitors," Bell said Feb. 20 at the Kellogg Technology Conference at Northwestern University. The Xbox 360 has a higher attach rate for games and accessories per console than its rivals, Bell says.

The average Xbox 360 owner has bought seven games vs. four for Wii and three for PS3, he says.

Fascinating.

So the attach rate for a console that has been out for one year longer is higher than one that hasn't.   Who knew.