Am I the only one who doesnt care about Microsoft?

[mancandy]

@MikeB

I tried to edit, but replied instead...oops:

 Ah, but from your link

but, importantly, also predicts the direction each of the brands studied is heading in the future.

So both of them are not an exact science. Also, it's all about powerful brands, how else do you measure the power of a brand? The problem I have with the AlixPartners' version is that it is based on opinions of 5000 people in the US. Where was this survey taken, in a Sony store?