Akvod on 25 October 2013
Thought it was good, but it's problem really stems with the entire marketing strategy of the Xbox One. It's diluting its message by trying to go after both gamers and non-gamers, when the non-gamers are probably not going to be the first adopters anyway (and it's not really clear how much they'll really value the Xbox One just on the non-gaming features alone).
Each game and movie they displayed really felt more like non-emotional features in the end.
The Sony ad is similar in some ways, but again, it has a more focused and centralized message that connects all the scenes (all about gamers).
I'm also a little worried how the Xbox One ad will be shortened down into 30 seconds.
