New Xbox One ad: "Invitation"

[yo_john117]

kowenicki said:

yo_john117 said:

crissindahouse said:

Just read that they will start with their huge campaign on Sunday in USA and next week in UK.

http://www.theguardian.com/media/2013/oct/25/xbox-one-steven-gerrard-advertising

Man, they're waiting until the last second to do any serious marketing. Wonder why?

Presumably because they are sure to sell the inital shipments and they are ramping up ad's to get interest for holidays and beyond?

True, didn't think about that. Why bother advertising months in advance if you're going to sell out your initial shipment anyways? I guess by doing it this way they can probably save money as well as have more focused advertising (read: bigger campaign in a shorter time).