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MikeB said:

@ mancandy

on the basis of how much they're likely to earn in the future

Judging a brand on the basis of this is IMO pretty weak. You are rather judging monopolies than the good name of a company. Monopolies pretty much quarantee income for the future.


 Ah, but from your link

but, importantly, also predicts the direction each of the brands studied is heading in the future.

So both of them are not an exact science.



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