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Captain_Tom said:

The 7970 had the performance crown for over a year, and Nvidia owning a little of over 50% of the market is not any type of domination...

62/38 the market share.

And when HD 7970 had the performance crown? GTX 680 always peroformed on pair with it... to be fair I read more about GTX 680 performance crown than HD 7970.

NVIDIA GeForce GTX 680 Review: Retaking The Performance Crown

"To that extent this is a very different launch – the GTX 680 is faster, less power hungry, and quieter than the Radeon HD 7970. NVIDIA has landed the technical trifecta, and to top it off they’ve priced it comfortably below the competition."

GTX 680 was a crazy launch for nVidia faster, "green", quieter and cheaper.