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ethomaz said:

haxxiy said:

Isn't quite like that though, because the taxes are cumulative instead of summative, and you have to compute them on a certain order. I've not bothered to check exactly which order it is, but from what I remember these taxes are going to ammount more or less to R$ 1058.

ICMS-ST is basically ICMS you pay beforehand if you are going to sell on another state than the one you imported the product into. MVA only applies is the ICMS-ST is lesser on one state compared to another. On practice it means there is no difference on setting different values to ICMS among states since the highest one (25%) is always going to be used. Either way, ICMS-ST is pretty shady on itself because it applies over the price the product is going to be reasonably sold.

So worst case it would be applied over the original price plus the taxes plus the profit margins. If the later are charted to be as high as Sony portrays them to be, that brings us close to R$ 3311, but only for the states that have no seaports. My guess? Sony is pushing for massive profit margins without caring the taxes are going to rise proportionally, and then leveling the price upwards for every state.

Yeah I forgot some taxes are into the base for others

Trying to fix:

BASE: R$858

+ Taxa de importação: 172 (using BASE)
+ ICMS (SP): 387(using BASE + Taxa de importação + IPI)
+ COFINS: 146 (using BASE + Taxa de importação + IPI + ICMS)
+ PIS: 32 (using BASE + Taxa de importação + IPI + ICMS)
+ IPI: 515 (using BASE + Taxa de importação)

Taxes: R$1252

I can't reach R$2524 even using the right math.

BTW we are assumpting Sony Brazil get the PS4 at $400 like the graph shows but you know that Sony Brazil didn't have to pay the "Margem do Varejista" ou "Margem do distribuidor" if they get the console directly from SCEA.

Sony Brazil is not a consumer to pay $400 for the PS4... bullshit over bullshit.

 

Using the data that you said in Neogaf http://www.neogaf.com/forum/showpost.php?p=86887198&postcount=697:

Base: 868

Produto com Taxa de importação: 1029,60

+ICMS: 1287,00

+Cofins: 1384,81

+PIS: 1407,66

+IPI:  2111,49

The new for me is that "ICMS-ST e Impostos de MVA" but seems like 25% too.

So...

+ICMS-ST: 2639,36

+Impostos de MVA:  3299,20

+ Margem de Lucro: 4174,10

Yes it's cumulative .