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1: Stop making shooters. Please. You're not Valve. I'm waiting for the next Portal.
2: Stop trying to force photo-realism down my throat until you can get out of the uncanny valley. Work on style and presentation instead of just pixels and bloom.
3: Try something weird and new, and hope we like it.

You'll cut costs way more than you cut revenue, and thus increase profit. Ask Carnival Games. Ask Geometry Wars. Ask Puzzle Quest. Ask Katamari. Ask Viewtiful Joe. Ask Portal.