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Totally unacceptable, whether it's Target's fault or, as NiKKom suggested, Sony's fault. I would be absolutely furious if this happened to me. Hopefully, Target and/or Sony can fix this problem before launch.

@others: I know this is a sales site, but, seriously, why bring PS4 sales into the mix here? It derailed the thread almost immediately. Can't we just sympathize with the consumers getting screwed here without worrying about pre-order numbers or lifetime sales for once?