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Crazy to say the least. Afaik the X1 is not being manufactured in Brazil yet (Not for the next year or so.) Either MS is taking some huge losses in Brazil with the X1 or Sony went full retard(and greedy) with the PS4 in Brazil.
My bet is that Sony is just being greedy though. Brazilians will pay the premium just to brag about it and electronic manufacturers do know this and exploit it all the time.

I hope the X1 does really well there. Sony can suck it.