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One aspect of gaming that could really change gameplay is the quality of AI, it mostly appears over the many years to have changed very little in games, yet it is one thing that could make a huge difference in making a game world feel really alive even more so than graphics

Are developers having real problems in this area? Or is it a case of concentrating on graphics because it's obvious and it sells games, and complex AI is not as noticeable, wont sell games and more demanding from the developer's point of view?

What are your views of AI in relation to next-gen?

Thank you in advance