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Ubisoft, which is smaller than EA or Activision Blizzard Inc., has bet it can gain market share by improving graphics and storylines, hiring real actors to do voice-overs and making movies, comic books and stuffed animals to promote brands like its multi-million-unit franchise “Assassin’s Creed.”

Funny how much they are doing this and yet Nintendo still has you read text. And i bet Nintendo sells more merchandise, makes more on cartoons, ect than all the other companies combined