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Sal.Paradise said:
kowenicki said:
Sal.Paradise said:

There is no Xbox Division now.  There is Entertainment & Devices that they hide their losses in from other hardware products so we haven't been able to tell exactly how their gaming division has performed for a while now. Though I suspect it's probably profitable right now with something like WinPhone or whatever making the losses. 

Actually even that is out of date.  MS re-jigged their divisions a few weeks ago.

What's it called now? Have they changed what's included in it at all? 

The contents in the division has been changed a few times I think in the past 10 years. It used to contain (and partly still does) highly profitable sections like Mac Software and Peripherals (even that desk pointing thingie was profitable), and stuff that wasn't profitable at some point. Google around and you can see what currently is inside the division. It is a myth that the division was/is highly profitable due to XBox360. There is a reason why some investors/shareholders have been trying to get rid of "the XBox division" for years. Since we will never see the actual breakdown inside the division year by year, any profitability discussuion is pretty much pointless (needless to say, the blue bar diagram does NOT include the additional $1b rrod loss so there is creativity involved in any diagrams).