No one outside of the hardcore gamers will know what the fuck driveclub or Elder Scrolls Online or Killzone etc are..and for them it doesn't matter, they already have seen the gameplay. Not like Sony has been shy about showing gameplay for their launch titles
Oooh catchy tune..weird and funny ad...oh it's for the PS4 and it's coming out so soon.
It's not rocket science...it's just simply smart marketing.
In-Kat-We-Trust Brigade!
"This world is Merciless, and it's also very beautiful"
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