Kasz216 said:
TV is FAR more diverse then it used to be. It's much harder to get a good nielson rating now a days.
For an example. NCIS was the top show of last year... and it did about half of what Cheers did when the Simpsons first season ran. |
Well Sundays for the 4 main networks are kinda a disaster these days. NBC has football so that gets gigantic ratings, but every other network is suffering especially with the cable competition. Like the Breaking Bad finale aired a few weeks ago and pulled in very large ratings and now The Walking Dead will start and that will also pull in big ratings and all these shows are hurting ABC, CBS, Fox, and NBC. But it should be noted that the Simpsons is hardly ever the top show of the night. In terms of scipted programming, Sundays belonged to ABC for many years in the days of Desperate Housewives and then last year as well, ABC's Once Upon a Time was winning the night in the 18-49 demo. Now ABC is doing quite badly, and CBS always has problems on Sundays. Fox does averagely as well as both The Simpsons and Family Guy are in decline.
That is true, but you can't compare the ratings of today to the ratings of shows many years ago. Now people watch shows online, or on their DVR's and plus there are hundreads more cable channels now competing with the 4 main networks.
NCIS was the top show in total viewers, but total viewer numbers don't affect the renewal or cancellation of a show at all; its always the 18-49 demo that dictates a shows advertising rates and ultimately the renewal decision.
You can see from this table the ad rates for different shows for Fall 2012. Although those rates are 1 year late now and most shows have seen a decline in ratings with the exception of a few like The Voice and The Big Bang Theory.
http://gaia.adage.com/images/bin/image/how-much-does-30-seconds-1300px.jpg
As you can see, although NCIS was No.1 in total viewers, it charges very average advertising rates cause its extremely old skewing and advertisers don't care for old viewers.