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Kasz216 said:
MoHasanie said:
Soonerman said:
Wow, this show is really still on? Damn. Fox must be pretty loyal to them even tho ratings wise it hasn't done crap for several years. Then again, I guess they put Fox on the map.


Its ratings are fine. Its ratings are very young skewing so its able to charge high advertising rates so its still very profitable for Fox. In fact its one of the top 10 most expensive shows for advertisers to pay for still. Plus Fox gets syndication money which is A LOT! 


Well better then fine actually.   It still pulls over 6 million viewers and is on most weeks the most viewed scripted show on sundays.


They aren't at the highs they used to be... but pretty much nobody is.

TV is FAR more diverse then it used to be.   It's much harder to get a good nielson rating now a days.

 

For an example.  NCIS was the top show of last year... and it did about half of what Cheers did when the Simpsons first season ran.


Well Sundays for the 4 main networks are kinda a disaster these days. NBC has football so that gets gigantic ratings, but every other network is suffering especially with the cable competition. Like the Breaking Bad finale aired a few weeks ago and pulled in very large ratings and now The Walking Dead will start and that will also pull in big ratings and all these shows are hurting ABC, CBS, Fox, and NBC. But it should be noted that the Simpsons is hardly ever the top show of the night. In terms of scipted programming, Sundays belonged to ABC for many years in the days of Desperate Housewives and then last year as well, ABC's Once Upon a Time was winning the night in the 18-49 demo. Now ABC is doing quite badly, and CBS always has problems on Sundays. Fox does averagely as well as both The Simpsons and Family Guy are in decline. 

That is true, but you can't compare the ratings of today to the ratings of shows many years ago. Now people watch shows online, or on their DVR's and plus there are hundreads more cable channels now competing with the 4 main networks.

NCIS was the top show in total viewers, but total viewer numbers don't affect the renewal or cancellation of a show at all; its always the 18-49 demo that dictates a shows advertising rates and ultimately the renewal decision. 

You can see from this table the ad rates for different shows for Fall 2012. Although those rates are 1 year late now and most shows have seen a decline in ratings with the exception of a few like The Voice and The Big Bang Theory. 

http://gaia.adage.com/images/bin/image/how-much-does-30-seconds-1300px.jpg

As you can see, although NCIS was No.1 in total viewers, it charges very average advertising rates cause its extremely old skewing and advertisers don't care for old viewers. 



    

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