From how I understood it, is the the kinect will read your signals somehow whether your watching commercial and if it excites you or if you ignore it, ect.
THEN the advertises can determine if they made a good or shitty commercial.
I don't see this as them being able to somehow force ads down our throats. Unless its something like youtube where it plays a commercial before teh video, then it could determine what commercials you would LIKE to watch.
But isn't that a good thing? If I HAVE to watch a commercial I woudl rather it be about Best Buy than about Tampax.







