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iamdeath said:
ethomaz said:

Earlier today we reported that UK retailer Simply Games had been forcing people into upgrading their PlayStation 4 pre-orders if they wanted to get a unit at launch.

After a lot of digging, calling around various retail stores and a very confusing conversation. I finally found out the root of this and honestly, it’s quite upsetting.

According to a retailer who wished to remain anonymous, it seems Sony themselves are forcing the bundles upon retailers — at least in the UK. We’ve included his statement in full below:

“PlayStation 4 pre-ordered stock is no longer just the standard machine for everyone, around half the stock are now bundles which we have to push as a forced option on customers. So instead of having 100% as solus with the option to upgrade, its now 50% Solus and 50% forced/by choice upgrades for the customer.”

“So its a play by play case for us, luckily most of our customers who have got a bundle wanted the extra games anyway. Its just a bit shitty that if they don’t they actually don’t have a choice.”

For reference, “solus” means “alone,” or in this case, standalone units.

There you have it. So for those people blaming retailers for forcing you to buy bundles just to get a launch day PS4, now you know why.

In any case, seems like we owe Simply Games an apology.

We’ve emailed Sony for a response but have yet to hear back. We will, of course, update the story once they’ve replied with a statement.

http://pixelenemy.com/report-forced-ps4-bundles-by-retailers-mandated-by-sony/

 

Bad move Sony...


I can't see them being able to do that....

 

Either way i'd rather a bundle, but this article simply doesn't make any sense. If so then...stupid Sony.

This happens a lot with all of the console manufacturers.  They tell the retailer that they will get 100 units.  Then they later tell them that they will get 70 units and 30 bundle units.  It really hurts if the store presells their whole allotment.  That's why so many retailers are only preselling a certain amount of their orders.  Sony went the bundle route, because they get the software cheaper from the vendor when they bundle.  The bundles genrally represent a $7-10 cost difference for the console manufacturer.  Add that into the promotional tie-ins and it is a better deal for them(NOT US).  Either way, as a consumer, you had probably planned to get a couple of games anyway, so it won't hurt you too bad(assuming that was the game you wanted).